About
About
I led Data & AI teams for global brands at Triple, MediaMonks, and Artefact. Then I left the agency overhead to build what I actually believe in: craft-led, AI-accelerated systems that hold up in production. Alt F Awesome is the studio. This site is the thesis.
Background
Triple, Part of Hypersolid
Executive Director Data & AI SolutionsMar 2021 to 2024Built and led a Data & AI team delivering for Heineken, Pfizer, citizenM, Disney, Lotus, and NewsON. Keynotes at The Next Web. Defined AI strategies for personalization, churn reduction, and operational efficiency.
Artefact
Data & Analytics ManagerSep 2020 to Mar 2021Led consultants and data scientists on MarTech for Heineken, Cimpress, and VidaXL. Web analytics, RPA, and data modeling.
MediaMonks
Data SpecialistJul 2015 to Sep 2020Strategic data consulting for Shell, McLaren, and Heineken. Scalable analytics architectures and SQL/Python implementations.
Companies started
BadPopcorn
AI search visibility monitoring for brands. See when answer engines cite you, and when they do not.
Attention Whales
White-label social analytics dashboard. Multi-tenant reporting for agencies and brands across connected platforms.
Clay App
Multi-tenant gym SaaS. Memberships, booking, billing, and admin for fitness businesses.
Nofy Homes
Commission-free holiday home rentals. Guests book direct from hosts, with no platform booking fees.